ERIC BET
CREATIVE DIRECTOR
Olumiant Eczema Launch
When Olumiant launched their new eczema indication we broke through the online clutter by literally bringing their social anxiety to life but we also let the sufferer know we were on their side by telling them it's time to "change their skin, not their nature".
Cialis #why2tubs
Own the cultural conversation with an Instagram Story asking the question that's on everyone's mind. Why2tubs?
The conversation is funneled to a microsite where everyone can see and shares their theories.
Taltz Social Score
The first ever Social Media Quality of Life Study measuring the difference in social media behavior of psoriasis patients before and after achieving clear skin with Taltz.
Dedicated youtube page and email bursts featuring ground breaking data with real patient success stories
Taltz Plaque is Wack
Plaque Is Wack Facebook Live event. Live mural painting and virtual "wall" for people to unite and share their experiences dealing with psoriasis. Pull through content to paid twitter posts.
Taltz Closie
We rebranded selfie as a "closie" highlighting Taltz's promise that clear skin brings people closer together. And encouraged the public to join the community, share their closie and enter for a chance to win a weekend getaway.